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Chanel Pays Tribute to Lagerfeld Announcing his Successor

Chanel Pays Tribute to Lagerfeld Announcing his Successor

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As the news flooded the internet on Karl Lagerfeld’s death, first rumors have started to come to light as to who will be the personality that will take his place in Chanel as a creative director.

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It is with deep sadness that the House of CHANEL announces the passing of Karl Lagerfeld, the Creative Director for the CHANEL Fashion House since 1983. An extraordinary creative individual, Karl Lagerfeld reinvented the brand’s codes created by Gabrielle Chanel: the CHANEL jacket and suit, the little black dress, the precious tweeds, the two-tone shoes, the quilted handbags, the pearls and costume jewelry. Regarding Gabrielle Chanel, he said, “My job is not to do what she did, but what she would have done. The good thing about Chanel is it is an idea you can adapt to many things.” A prolific creative mind with endless imagination, Karl Lagerfeld explored many artistic horizons, including photography and short films. The House of CHANEL benefited from his talent for all the branding campaigns related to Fashion since 1987. Finally, one cannot refer to Karl Lagerfeld without mentioning his innate sense of repartee and self-mockery. Alain Wertheimer, CEO of CHANEL, said: “Thanks to his creative genius, generosity and exceptional intuition, Karl Lagerfeld was ahead of his time, which widely contributed to the House of CHANEL’s success throughout the world. Today, not only have I lost a friend, but we have all lost an extraordinary creative mind to whom I gave carte blanche in the early 1980s to reinvent the brand.” Bruno Pavlovsky, President of Fashion at CHANEL, said: “Fashion show after fashion show, collection after collection, Karl Lagerfeld left his mark on the legend of Gabrielle Chanel and the history of the House of CHANEL. He steadfastly promoted the talent and expertise of CHANEL’s ateliers and Métiers d’Art, allowing this exceptional know-how to shine throughout the world. The greatest tribute we can pay today is to continue to follow the path he traced by – to quote Karl – ‘continuing to embrace the present and invent the future’.” Virginie Viard, Director of CHANEL’s Fashion Creation Studio and Karl Lagerfeld’s closest collaborator for more than 30 years, has been entrusted by Alain Wertheimer with the creative work for the collections, so that the legacy of Gabrielle Chanel and Karl Lagerfeld can live on.

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Hedi Slimane (creative director in Celine) was thought to be his successor, being him one of Lagerfeld’s favorite designer, but Chanel announced in a commemorative instagram post that Virginie Viard, long-time Lagerfeld closest collaborator will take his place as creative director in the company “so that the legacy of Gabrielle Chanel and Karl Lagerfeld can live on”, and that  Virginie Viard herself confirmed her commitment.

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Virginie Viard and Karl Lagerfeld

The greatest tribute we can pay today is to continue to follow the path he traced by – to quote Karl – ‘continuing to embrace the present  and invent the future’.” said Bruno Pavlovsky, President of Fashion at Chanel. “Today, not only have I lost a friend, but we have all lost an  extraordinary creative mind to whom I gave carte blanche in the early  1980s to reinvent the brand.” stated Alain Wertheimer, CEO of Chanel.

And by following the path no personality different from Viard could have best been chosen. Viarde collaborated with Lagerfeld most of his time at Chanel, giving birth to fabulous collections together.

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